Dixie Beer
This iconic New Orleans brand underwent an important transition when new ownership restored its operations to Orleans Parish after a 12-year hiatus. PETERMAYER was tapped to handle all of the design needs of the relaunch, including (both new and updated) logos, packaging and branded collateral materials.
Dixie has since undergone a welcome and long overdue change of name, but this project represented a vital step in their brand’s return to prominence and relevancy in the Gulf South.
Role: Lead Designer
Updated Logo Suite
Simplified and modernized versions of Dixie’s existing logos, as well as refreshed versions of historic and vintage brand marks, all optimized for production in different contexts and colorspaces.
New Product Logos and Brand Assets
Dixie’s relaunch included a number of new products and brand initiatives, each with its own graphic needs.
Packaging
