The sneaky folks at LG attempted to get one over on all of us. Tricksy engineerses. OK, to be fair, most of you probably would never have noticed and wouldn't care anyway, but some of us like to be notified when major tech companies make minuscule but important changes to their visual brands.
Check it out. The company's well-known, one-eyed LG monogram face icon is unchanged, but have a look at those new letterforms. The type has been modernized in a couple of important ways that will serve the identity well as as it seeks to make itself more inextricable from the modern, digital landscape.
The new typeface is taller and lighter, with much more open counters and simpler lines. The dense, blocky spur on the bottom of the G is gone, replaced by a simple, clean corner. It's curves are less bulbous and the stroke width doesn't vary so much.
All of this speaks to a change designed to make the mark more legible and identifiable at small sizes and/or on screens. That new, airy G will read much better at the height of a pea than the old one would thanks to that lovely, clean, open counter, and the proportionate increase in the height of the type means the logo can now get smaller and remain both legible and distinctive.
So have an eye out for the new mark in stores and on your new phone (y'know...if you're an LG person like me).