Quantum Fiber
Client:
Design Director
Role:
In mid 2025, Quantum Fiber and Peter Mayer launched “Yay to You,” a series of video love letters celebrating the extraordinary things their users do with their fiber internet.
I served as Design Director in the development of the campaign look and feel in non-video media, and also crafted a set of hand lettered word marks to introduce these characters and to deliver the campaign line, “Yay to You.”
Press coverage:
I executed a hand-lettered lockup to open each of the five video spots by introducing the celebrated character in a fun, ownable style that’s both modern and friendly, sleek and approachable.
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