Résumé
Employment
PETERMAYER
New Orleans, LA
Senior Designer
Jan 2018 – Aug 2025
Served as agency’s creative lead on brand identity projects for multiple clients with regional and nationwide audiences, including design and development of logo suites, typographical systems, color palettes, comprehensive brand guidelines, iconography and other elements of visual identity.
Served as primary design resource and brand standards arbiter for PETERMAYER’s longest-standing client. Wrote and designed comprehensive guidelines documentation for agency use on this client to ensure consistent, high-quality execution of all materials designed under their brand, and played a leading role in familiarizing new designers with this client’s design needs, standards and processes.
Responsible for developing and optimizing departmental protocols and best practices for design and file mechanics, as well as mentoring and assisting with on-boarding of new department personnel.
Established as PETERMAYER’s specialized creative resource for hand-lettering and type-focused projects.
Executed creative and production design of broad packaging suite for regional CPG brand with multi-product family.
Projects earned a Silver Globey Award from AMIN Worldwide, a Silver Regional ADDY Award and multiple Gold and Silver Local ADDY Awards from the Ad Club of New Orleans, including Best in Show.
Designer
Aug 2013 – Dec 2017
Diverse graphic design responsibilities, including execution and versioning on large-volume print, out-of-home, and digital advertising campaigns, brand and identity design, packaging, and collateral materials. Past and present clients include a Fortune 500 company, numerous major New Orleans and Gulf Coast regional brands, and nationwide tourism brands.
Responsible for assisting with development and enforcement of clients’ brand standards and for adherence to industry best practices throughout design and execution of various tactics.
Other work includes design of RFP books, slide decks and infographics for new business presentations, as well as numerous special agency projects, including logo designs, posters, hand lettering and design of presentation templates.
Earned a Silver 2017 ADDY Award from the Ad Club of New Orleans for work on the RFP for the Louisiana Department Culture, Recreation and Tourism.
Graphic Designer
2007 – Present
Freelance
Executed print and identity designs for diverse clientele with a focus on non-profit organizations, start-ups, and small, local businesses. Donated or discounted services for most non-profit clients, including the NOLA Gold Foundation, New Orleans Jewish Community Center, Upturn Arts, the Innocence Project of New Orleans, Solutions Not Shootings, and the Southern Food and Beverage Museum.
Work has been featured on HOW Design Blog.
Experienced with development of stationery suites and other print collateral, including wedding packages, direct mail, business cards, menus and brochures.
Altrum Honors
New York, NY
Graphic Artist
Jan 2012 – Jul 2013
Designed and produced precise factory production drawings and pre-press files for high-end custom awards and recognition products. Serviced global clientele including major investment banks and financial service providers. Served on Altrum's rebranding committee in 2012 and played integral role in creative design and implementation of new visual identity and design and production of collateral materials. Gained experience with CAD plug-ins for Adobe Illustrator and basic experience with 3D modeling.
NiteTables.com
New York, NY
Graphic Design Intern
Sep – Nov 2011
Designed graphic content and performed back-end maintenance for upscale nightlife website. Collaborated with clients to develop unique and attractive online profiles for their businesses.
LBS Manufacturing
Harahan, LA
Graphic Artist
Sep 2008 – May 2011
Prepared pre-press files for a large variety of custom printed materials including 4-color process, cut vinyl, and large format projects. Managed all stages (from submission to production/shipping) of numerous simultaneous projects in direct contact with customers and under strict deadlines. Gained extensive experience with color separation and Pantone color matching.
New Orleans Museum of Art
New Orleans, LA
Curatorial Intern
Jun – Sep 2008
Served under Curator of Modern and Contemporary Art. Assisted with research and preparation for museum exhibits. Maintained database of Museum's collection of modern and contemporary works. Served as point of contact between Museum and artists to organize meetings and exhibitions. Assisted in exhibition planning and installation.
Education
Wesleyan University
Middletown, CT
Bachelor of Arts: Art History – Graduated May 2008
Coursework included Art History, Graphic Design and Typography, Drawing, Painting, Architecture, Philosophy, History, Spanish and German.
University of St Andrews
St Andrews, UK
Semester Abroad – Spring 2007
Coursework in classical and Renaissance Art History.
Tulane University
New Orleans, LA
School of Continuing Studies – Spring 2010
Coursework in Media Arts and Visual Communication.
Skills
Software
Expert: Adobe InDesign, Illustrator, Photoshop
Proficient: MS PowerPoint, MS Outlook, Adobe Acrobat, Apple Keynote
Experienced: Adobe Animate, AfterEffects, Xd, HTML/CSS, MS Excel, MS Word, Figma
Design
Brand and identity design
Layout and typography
Production design and prepress
Advertising design: Print, OOH, display, social, environmental
Lettering
Proficient in hand lettering and calligraphy in diverse styles and in a variety of wet, dry and digital media.