New Orleans Pelicans
Client:
Role:
Designer & Lettering
The Pelicans were a basketball team in a football town, struggling to carve out a cultural niche. My team and I developed “Won’t Bow Down” as a brand mantra that reflected defiant strength and grit while tying the Pelicans to a unique facet of New Orleans culture.
I helped to develop this suite of word marks featuring the Won’t Bow Down and WBD brand lines, including optimization for a wide array of production applications in signage, merchandizing, etc.
Silver Globey – AMIN Worldwide
Accolades
Silver Regional ADDY
Best in Show – New Orleans Ad Club
Big Cultural Impact
Designs were a major hit with fans and players alike, and Won’t Bow Down campaign elements were implemented in semi-permanent fixtures around the Pelicans’ training facilities and in OOH around downtown New Orleans.