The Pelicans were a basketball team in a football town, struggling to carve out a cultural niche. My team and I developed “Won’t Bow Down” as a brand mantra that reflected defiant strength and grit while tying the Pelicans to a unique facet of New Orleans culture.

I helped to develop this suite of word marks featuring the Won’t Bow Down and WBD brand lines, including optimization for a wide array of production applications in signage, merchandizing, etc.