Dixie Beer
Client:
Role:
Lead Designer
This iconic New Orleans brand underwent an important transition when new ownership restored its operations to Orleans Parish after a 12-year hiatus and began the process of modernizing the brand. My team and I handled all of the design needs of the relaunch, including refreshed logos, packaging and branded collateral materials for the legacy Dixie Beer product. We also designed a new brand identity from scratch for the launch of their new craft product, Dixie Blackened Voodoo Lager.
In addition to the packaging suite, I designed (or in some cases recreated from vintage, painted signage around New Orleans) alternate Dixie brand marks to tie the revived visual identity to the brand’s history and equity in the New Orleans area.
